Nories Bite Powder

Nories Bite Powder

Give your soft plastics an extra edge with NORIES BITEPOWDER USA, a unique fish attractant powder developed to add powerful scent and flavor while making your baits easier to handle. Inspired by the proven formula used by professional Japanese angler Taku Ito, BITEPOWDER delivers a concentrated shrimp-based attractant that bass and other predatory fish recognize as a natural food source.

Unlike messy liquid scents, the dry powder coats your soft plastic evenly and absorbs oils from the bait, leaving it less sticky and easier to rig. Once the lure hits the water, the powder transforms into a thin protective coating that gradually releases scent and flavor as the bait moves, helping maintain its attraction throughout the retrieve.

Made with non-hazardous organic material, NORIES BITEPOWDER USA provides a cleaner, easy-to-use alternative to traditional liquid attractants. Simply place your soft plastics in their package or a small container, add BITEPOWDER, close the container, and shake thoroughly to coat the bait.

Whether you're flipping heavy cover, working a finesse presentation, or chasing pressured bass, BITEPOWDER USA adds another level of attraction to your favorite soft plastics.

Here's how it works:

• Soak your baits in Nories Bite Liquid for 7 days. This deep infusion draws fish in with proven scent and taste.
• After soaking, coat your baits in Nories Bite Powder, making sure they're fully covered.
• Once applied, return your baits to their original packaging and they're ready to fish.

This process helps the Bite Powder adhere longer, creating a lasting effect that leads to more bites and longer holds—especially in tough conditions.